The Bad Bytch was founded in the summer of 2018 by Emily Martin. Emily, who always loved fashion and worked as a model, decided to create a fashion line. With a passion for wearing pink and volunteering, Emily was strongly attracted to raising money for breast cancer. Emily’s aunt Carol, who served in the military with children; was always an example of a strong woman for Emily, passing on her birthday from breast cancer. Emily was inspired to ensure that 10% of the profits from The Bad Bytch Boutique go to the Susan G. Komen foundation.
With her passion for creating beautiful and iconic products,
Emily dubbed her line, The Bad Bytch Boutique, to commemorate fierce women battling against the odds everywhere. Emily’s first release of PITNB (Pink is the New Black) Signature collection bags sold out in weeks. A few short months later, Emily and her team are building a world-wide esteemed brand of pink luxury essentials for everyone who wishes to be fearless in pink.
Designed In Austin
The Bad Bytch's design process starts with an location, experience, or something pink and beautiful. Our story progresses into a chic vision board of textures, cuts, and images. Emily tells her dream to a team of artists and designers who create and represent unique items. Emily personally exhibits the creations in all settings to socialize the brand with her friends. Our products come from Emily’s closet to yours.
Emily loves designing personally customized treasures for you and is committed to quality and innovation. All of The Bad Bytch Boutique choice items are of the utmost quality, built for longevity, and are meant to last. Our fabrics are made with the best materials, are easy to use and wash.